MECTILE

Category: Business Simulations

  • MarkStrat Performance Analysis: Measuring Your Simulation Success

    Are you wondering how your MarkStrat performance analysis truly measures up against the competition? Whether you’re leading in Share Price Index (SPI) or struggling to climb the rankings, understanding your actual performance in the MarkStrat simulation requires more than just checking your current position. Why MarkStrat Performance Analysis Matters Many teams focus solely on their…

  • MarkStrat Team Assignments: Does Your Starting Position Affect Performance?

    In the MarkStrat business simulation, your starting team assignment can significantly impact your performance. Some MarkStrat versions assign different products, revenues, and sales figures to each team, creating an uneven playing field from the beginning. This is especially concerning when your grades depend on your final SPI (Share Price Index) ranking. Many institutions use the…

  • Markstrat Strategy Guide: Mastering Brand Perceptions and Ideals for Success

    Looking to dominate in your Markstrat simulation? This Markstrat strategy guide continues our series on winning tactics by exploring the critical relationship between brand perceptions and ideals—key factors that can make or break your virtual company’s success. Markstrat Semantic Scales and Multidimensional Scaling: Understanding Customer Preferences In Markstrat, two essential market research tools help you…