MECTILE

Category: MarkStrat

  • MarkStrat – what are the ideal number of brands?

    Here is some more research into the performance of teams (looking at their share price index) and comparing that to how many brands they had at the time. Looking at the total number of brands a team has comparing that to the SPI, it peaks around 5 and 6 total brands (in both markets), though…

  • MarkStrat – how well are you really doing?

    You are first in Share Price Index (SPI), you feel pretty good, other teams haven’t quite got the hang of the simulation yet, or maybe you are trailing in SPI, but you don’t know what else you could be doing, how well are your really doing? Looking at a number of simulations and teams’ SPI…

  • What size Markstrat commercial team

    The Markstrat Commercial Team allocation in Markstrat is a bit of a blackbox, in general the commercial team size should increase proportionally to the number of products sold, but truthfully, I have never seen the commercial team negatively affect the sales, its always the products specifications. Look at a number of past Markstrat simulations of…

  • I’ve been assigned a bad starting team in MarkStrat

    There is a MarkStrat simulation where each team starts with different products and has established revenues and sales which are again all different. I’ve noticed that the most common simulation doesn’t do this and everyone gets the same starting products, SPI and revenues, which makes the simulation a lot more fair. Especially if your grades…

  • How is MarkStrat Share Price Index (SPI) calculated

    Here is some research into how the MarkStrat Share Price Index (SPI) is calculated since many schools use this to determine performance and grades. My analysis was to look at the MarkStrat Share Price Index of a number of teams, over a number of periods, through a number of simulations. I performed some simple statistic…

  • Updated How to win at Markstrat (Tips and Tricks)

    Markstrat is the marketing simulation game played in teams. In 2013 I posted a tips and tricks on how to win at Markstrat, I’ve now been lucky to be involved in some further Markstrat simulations, and thought it was worthwhile sharing the learnings. The previous posts are still relevant, and go into a lot more…

  • How to win at Markstrat (Markstrat Tips and Tricks) – Vodites/Nutrites/Trigols

    Update 2018 Having been involved with dozens of Markstrat simulations now, my original thoughts I mentioned below have slightly evolved. I no longer believe getting into Vodites/Nutrites/Trigols early is ideal, yes, you can dominate the Vodite/Nutrite/Trigol’s market early on, but the market is really small and you sacrifice your Sonite/Clinite/Squazol products as you don’t have…

  • How to win at Markstrat (Markstrat Tips and Tricks) – competitor analysis

    The last part in the How to win at Markstrat series, I will discuss competitor analysis and the various methods to speed up the analysis process. In most cases Excel’s Conditional Formatting Colour Scales is all that is required. For the below examples blue is segment targeted. It is important to apply the conditional formatting…

  • How to win at Markstrat (Markstrat Tips and Tricks) – marketing strategy

    The third part of this series looks at actual marketing strategy and marketing mix decisions. I won’t go into too much marketing strategy detail, plus a lot of these are my thoughts from playing only a single round. Segmentation Target one product for one market segment only, early on it may be tempting to target…

  • How to win at Markstrat (Markstrat Tips and Tricks) – Perceptions and Ideals

    Following on from Markstrat market Forecast and Market Segments, I will discuss the importance of Markstrat Brand Ideals and Brand Perceptions. Markstrat Semantic Scales and Multidimensional Scaling There is two main market research data, Semantic Scales and Multidimensional Scaling, both have their advantages, Semantic Scales are more closely tied to product characteristics, new products must…