MECTILE

Tag: marketing strategy

  • MarkStrat SPI Formula: How the Share Price Index is Calculated

    Wondering how the MarkStrat SPI (Share Price Index) is calculated? This comprehensive guide breaks down the exact formula that determines your team’s performance score. Many business schools use the MarkStrat SPI to evaluate student performance and assign grades, so understanding this calculation can give you a competitive edge in your simulation. After analyzing multiple teams…

  • Markstrat Strategy Guide: Winning Techniques for Market Domination

    Looking for proven Markstrat strategy tips to dominate your simulation? This comprehensive guide shares battle-tested techniques based on dozens of successful Markstrat simulations. Learn the optimal timing for market entry, product development approaches, and segment targeting that will help your team achieve market dominance. Markstrat Strategy Evolution: Updated Insights for 2025 After participating in numerous…

  • Markstrat Strategy Guide: Mastering Brand Perceptions and Ideals for Success

    Looking to dominate in your Markstrat simulation? This Markstrat strategy guide continues our series on winning tactics by exploring the critical relationship between brand perceptions and ideals—key factors that can make or break your virtual company’s success. Markstrat Semantic Scales and Multidimensional Scaling: Understanding Customer Preferences In Markstrat, two essential market research tools help you…