Tag: Markstrat
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I’ve been assigned a bad starting team in MarkStrat
There is a MarkStrat simulation where each team starts with different products and has established revenues and sales which are again all different. I’ve noticed that the most common simulation doesn’t do this and everyone gets the same starting products, SPI and revenues, which makes the simulation a lot more fair. Especially if your grades…
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Updated How to win at Markstrat (Tips and Tricks)
Markstrat is the marketing simulation game played in teams. In 2013 I posted a tips and tricks on how to win at Markstrat, I’ve now been lucky to be involved in some further Markstrat simulations, and thought it was worthwhile sharing the learnings. The previous posts are still relevant, and go into a lot more…