Tag: perceptions
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How to win at Markstrat (Markstrat Tips and Tricks) – Perceptions and Ideals
Following on from Markstrat market Forecast and Market Segments, I will discuss the importance of Markstrat Brand Ideals and Brand Perceptions. Markstrat Semantic Scales and Multidimensional Scaling There is two main market research data, Semantic Scales and Multidimensional Scaling, both have their advantages, Semantic Scales are more closely tied to product characteristics, new products must…