Tag: shoppers
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How to win at Markstrat (Markstrat Tips and Tricks) – competitor analysis
The last part in the How to win at Markstrat series, I will discuss competitor analysis and the various methods to speed up the analysis process. In most cases Excel’s Conditional Formatting Colour Scales is all that is required. For the below examples blue is segment targeted. It is important to apply the conditional formatting…
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How to win at Markstrat (Markstrat Tips and Tricks) – marketing strategy
The third part of this series looks at actual marketing strategy and marketing mix decisions. I won’t go into too much marketing strategy detail, plus a lot of these are my thoughts from playing only a single round. Segmentation Target one product for one market segment only, early on it may be tempting to target…
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How to win at Markstrat (Markstrat Tips and Tricks) – Market Forecast and Segment Selection
Having recently completed the Markstrat strategic marketing simulation, I thought I would share some tips and tricks learnt along the way. When initially starting Markstrat, all the data can be quite daunting, as you progress through the periods you get a feel for what to concentrate on. A multiple-part series, the first part will look…